LauraD

Comeptitor Analysis

The competitor analysis plays a very important role within any strategic online marketing campaign. Without having an in depth understanding of your marketplace and the companies you will be competing with then how can you gain an advantage? The starti... Read >

Jumping on the interactive bandwagon

For Drop The Weapon the interactive video made the audience face difficult scenarios and essentially choose their own outcome through selecting various options that pop up throughout the video. My particular ending saw me get into a fight and attacked by ... Read >

In SEO is quality better than quantity?

To maximise the traffic to your website it is imperative to ensure that your website ranks high in the search engines. Research has revealed that 80% of searchers go beyond the first page of search results, which good news for the brands appearing on said... Read >

How to use email to promote and enhance your business

Email can be used in multiple ways to promote, enhance and compliment a business. As opposed to using ‘snail mail' email offers businessmen an easy way to send documents in a digital format, cutting out postage costs and the wait for delivery whilst als... Read >

What has the BP crisis taught businesses?

Businesses, environmental agencies and citizens across the world have been gripped by the current BP crisis occurring in the Gulf of Mexico. For along with the spill itself wreaking havoc to our defenceless environment we are also witnessing one of the wo... Read >

Small things to help your Internet marketing campaign.

The online market place has transformed the way we do business; with the ability to reach the global market businesses are not only experiencing greater success. Whilst also reaching wider audiences businesses are also facing greater competition requiring... Read >

Use Badly Designed Websites to Find What's Good For Your Website

If you get a professional company to design your website ensure that it is usable and readable; however, the exact properties which make this cannot be understood until you actually see a badly designed website. Once you experience a badly designed websit... Read >

Incorporating SEO into web design

Design is a very important aspect for a successful website; it an effective tool in increasing brand awareness, establishing an effective online identity, and connecting with the target marketing thus increasing the return on the website. However, to tru... Read >

Email marketing services Glasgow

Despite the opinion that email is a dying marketing tool it remains a highly powerful means of marketing and advertising. After all email is the most used method of communication, and research reveals that open rates in 2009 were up 18% from 2008. However... Read >

Vehicle Advertising

With their wide expanse of surfaces buses and commercial lorries are the ideal canvas for transmitting your company's message. Buses reach thousands of people on a daily basis allowing maximum brand awareness, and similarly lorries with their long distanc... Read >

The Ingredients for a Traditional Scottish Hotel

Scotland is famed for its ravishing scenery, welcoming locals, outdoors sports and excellent food; making it a very popular destination for many tourists. Here are the ingredients that make the perfect Scottish hotel. Scotland is famed for its ravishin... Read >

Spcae saving solutions for your small flat

Living in a small flat or a rented room can be incredibly difficult, particularly if your living space is both your living room and your bedroom. The advantage of having a small living space is that given you have less space you accumulate less belongings... Read >

The benefits of having a running partner

People run for a variety of reasons; to lose weight, to distress or for competitive reasons; it can be a solitary activity or it could be a means of socialising. Depending on your reasons for running having a running buddy alongside you can have many bene... Read >

Rocking out to Rocawear

Artists become celebrities and icons through a unique quality, their performance or their ability to affect society in some shape or form; part of how they achieve this I believe is through their image, and through mimicking their clothes and lifestyle we... Read >

Christopher Kane Fashion Designer

Born and raised in Glasgow, Christopher Kane is the latest Scot to be taking the fashion world by storm. After studying at the Scottish College of Textile Design Kane went on to win the Lancôme 2005 Colour Award and the Harrods Design Award, he was subse... Read >